Znishchim Staroye My Znachna Hutzei [“We Will Rapidly Destroy the Old.”]

(SOVIET UNION)

Moscow, 1929

Designed by Mikhail Oskarovich Dlugach. Photomontage depicts a deserted shtetl at the center right with a family loading a horse and wagon to begin a new life of agricultural labor on the new Jewish farm collective.

Promotional poster for the second OZET lottery. The muscular arms of OZET firmly grasp a hammer etched with the word ‘lottery,’ poised to smash open the repressive shtetls, thus enabling Jews to seek out new lives settling on the agricultural lands of the Jewish Autonomous Region. At its height, OZET membership reached 300,000 members. In addition to membership dues, OZET relied on support from donations raised overseas, as well as funds raised through lotteries - held five times between 1928 and 1933.