Auction 64 · Lot 352
AMERICAN KOSHER WINE DISPLAY.
- Estimate
- $100–$150
- Hammer price
- $300
Historical auction record. Hammer prices exclude buyer’s premium and taxes.
Publication
Mid-20th century
Description
Rectangular wire basket retail display with colored metal Manischewitz Kosher Wine placard reading: “For that party tonight take home a bottle of Manischewitz Kosher Wine. Try it! You’ll be glad you did!” At right is a silhouette of a grape cluster for the retailer to advertise price. Produced on behalf of Monarch Wine Company, Inc. Brooklyn, N.Y. 12 x 20 x 14 inches.
summary
An amusing piece of American Judaic-kitsch.
Iconic American kosher food company Manischewitz produced signage and displays for their products to be used by grocers and retailers with popular tag lines including: “Wine like mother used to make.” By mid-century, under the Monarch Wine Company, Manischewitz wines and grape juice were the industry leaders.