M.S. Gadol (editor). Calendario 5677.

(AMERICAN JUDAICA).

“La America”

New York

(1917)

Text in Ladino (Judeo-Español). Illustrations.

In the popular imagination, New York’s Lower East Side is associated with the mass immigration from Eastern Europe at the end of the 19th and beginning of the 20th centuries. However, within this ocean of Aschkenazic Jewry there existed an island of Sephardim headquartered at 197 Eldridge Street, which housed the offices of the Spanish-Jewish Journal “La America.” A perusal of the advertisements of our Calendar, gives us a fair idea of its readership as hailing from Turkey. Thus, we have several ads for raki, a Turkish alcoholic beverage, in addition to pitches for Turkish baths, and even a promotion by a Turkish-speaking dentist on the back wrapper.